Launching the product, reaching the maximum audience and creating high quality content were the primary objectives of the campaign. Variety of influencers of all sizes were on-boarded and contributed to the campaign’s success.

The primary goal of the campaign was to cultivate a loyal customer base and enhance brand recognition by presenting intricately intertwined content produced by more than 50 micro and macro creators who possess a distinct aptitude for travel.

In order to achieve high sales, sign-ups and website traffic, the team employed a strategic marketing approach that included collaborating with YouTube channels that demonstrate less CPV and high average views.